Forum Posts

Omar Faruk
Jul 16, 2022
In TV& Film Forum
You should be looking at your competitors' websites and also their social media activities. Here are some things to consider: Your competitor's website What kind of content do they produce? Is it mainly an article or is it focused on video, infographics, etc.? Look at the publication date of their content- how often do they create new content? Consider feedback and involvement from their audience - That content receives most ghost mannequin effect engagements if they allow visitors to leave the number of times the content was shared on social media, comments, or shows. What kind of content are you doing? There are many tools you can use to analyze your competitors' websites in depth. We encourage you to consider SEMrush, Ahrefs, and BuzzSumo. Competitor social media activities Similarly, you need to carefully find out what kind of content your competitors are sharing on social media - what kind of content do they share? Text post? Infographic? video? Interactive content? The numbers are important here - what part of the content do you like most, share, retweet, and comments? This is a great guide post to find out which content is most valuable. What voice tones do they use? Do they have authority? Humorous? conversation? Perhaps they are running a competition and wanting their audience to submit photos and videos, for example - note that they don't have any tactics that can be used to generate content at financial expense
Consider Feedback and Ghost Mannequin Effect content media
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