Jun 18, 2022
In TV& Film Forum
Editor's introduction: When screening skin care products on Taobao, there will be an additional item [Fill in the skin type file] in front of the filter column, and you bulk sms service can collect and analyze skin type information by taking pictures. The author of this article has analyzed and thought about this small function, let's take a look. 01 Case Description - Skincare Archives Recently, when searching for skin care products on Taobao, there will be an additional item in front of the filter column [Fill in skin type profile], you can choose "fill in skin type profile"/"subscribed store", select "fill in skin type profile" and agree to "skin test authorization", You can collect and analyze skin information by taking bulk sms service pictures. The test analysis results include skin texture overview, fine lines around the eyes, pigmentation spots, pores, dark circles, acne, sensitive skin, complexion, and skin texture, and 3 recent skin care highlights are provided. Users can delete skin quality files in the file management, and will not call skin quality information for recommendation and other behaviors in the bulk sms service future (as written in the agreement). From left to right: [displayed in the state of no/deleted skin care records] [authorization to collect facial information] [drop-down menu with record status] From left to right: "File Management" [Delete File Retention Popup] [Delete Skin Care Records Acceptance Page] 02 Case thinking 1. Application and implementation of the principles 1) Tell the user where the system is - the user is required to "fill in the skin profile" Filling in the skin profile does not belong to the main process. It is a newly launched bulk sms service function of the product. It aims to obtain information on the skin quality of users and provide users with product recommendations that can meet the requirements. It is a small auxiliary function. Therefore, this function cannot be overemphasized and affects the operation of the main process. Taobao does not use strong influences such as bullet frames, masks, and bubbles, but uses color differences (rose red is different from the overall orange red, and rose red is bulk sms service different from the gray of the filter bar) to attract users' visual attention; The copy guide tells the user what to do to "fill in the skin profile". The word "fill in" has a strong guiding attribute. 2) Can be revoked, returned, aborted, and continued - stop letting the platform collect/use skin information Before collecting user information, the purpose and purpose of the collection are provided in the form of a pop-up box. Users can terminate the agreement before collecting to protect personal privacy. To make it clear that the information can be noticed by the user, the visual effect of the main button is weakened (if the summon bulk sms service button is used, the user may habitually detect-check). Feedback and deletion are available in "File Management".